Case in point, I remember a time when all sport was on 'free-to-air' tv, and our heavyweight boxer David Tua had all his fights screened live for free.
Well our current heavyweight contender Joseph Parker fought the other night and it was only available as a pay-per-view for $50 on top of the monthly subscription that people already pay if they want to see sport.
It turned out that hundreds of thousands of people watched the fight streamed for free on the internet, and now SKY TV and the promoters are threatening to go after the people that watched it. SKY are already losing subscribers in droves (especially with the competition of Netflix etc) and this latest debacle of wanting to sue everybody is becoming a PR disaster for them.
The way we watch tv is changing, and these networks are doing nothing to adapt. I'm sure many people would've been quite happy to watch the event if it was a reasonable price, streamed live on the internet with no ads. But it's this bullying attitude and clinging on to the old paradigms and old ways that is really polarising the sporting public. If they don't change, they will die.