Alas, the ability to convert sound waves into strings of 1's and 0's was a kind of Pandora's box - a "punishing gift" that sent a once thriving industry on a slow but steady slide into seeming oblivion. It became a whole new world when a commodity could be so easily duplicated. Imagine if things other than digital media - 6-packs of beer, big screen TVs, bags of Cheetos - could be duplicated with perfect accuracy at the mere click of a button. If such a thing COULD happen, it WOULD happen. Conceivably it might upset the entire world order. Without scarcity, everything loses value.
I had an email conversation with a friend about this and, as he put it, "The incentive to produce them [recordings] will diminish - except for those with a muse that compels them to perform, regardless of material gain. Just the true lovers and dreamers, the Van Goghs of the world, will be making music for the mere joy of it."
If rock does NOT die, most likely it will be because of these kinds of people.
In noticeable ways, I see the sad truth that music has lost value to society as a whole. A record store still exists in my town and inside there are bins and bins famous albums on CD tossed out by others. Many people living today never had the chance to witness just how important popular music once was to society. For those who retain a memory of how valued music used to be, it's beyond belief to see legendary recordings sold from $1.95.
It's most heartbreaking what this whole under-valuing of music does to artists themselves, such as when they end up walking away from their careers in music. I know one brilliant singer who, through economic necessity, recently became an optometrist. It's beyond belief. On YouTube, I watch many artists perform at venues where the audience jabbers and doesn't appreciate - or even listen to - the music. I see wonderful musicians share their tunes on YouTube and, after a full year, they have less than 100 views, while far lesser talents have over a million views - this probably owing to the fact too many lack the passion to listen to anything other than what the television spoon-feeds them.
The thing that brings me hope is that it seems in every generation there are those who DO attach proper value to music. There are also those young men and women who look back at something from an earlier generation and find inspiration from it - the ones who listened to their parents' music. That is why rock & roll will continue to stay alive and kicking. That's my hope!